Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.
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Chanel South Korea becomes the first luxury brand to introduce a purchase limit on its products. Read this to know more.
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Chanel is taking a stand on sales of certain handbags and leather goods, putting a limit on the number of bags that consumers can buy.
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